photo credits: jnto.go.jp

In Osaka, anime and manga come to life

Every year since 2005, between early days and mid-March, the streets of Den Den Town located between Ebisucho Station and Nihonbashi are closed to car traffic for the biggest cosplay event in all of Japan: the Nippombashi Street Festa (日本橋ストリートフェスタ).

Den Den Town is the electronic district of Osaka that, thanks to its toy stores, video games stores and computer stores, has begun to attract a large number of manga and anime fans, soon turning into one of the “sacred” destinations for Otaku. Each year the festival is enhanced by attracting not only the local but also a more international audience!

photo credits: reddit.com

The Festival begins!

Preparations for the event start around 11:00 am with the roads closing to traffic. Here, above the street the main stage on which guests, cosplayers and sponsors alternate throughout the day is built.
The opening ceremony begins at 12.00 pm when a road is created for the parade of the 1,000 best cosplayers from around the world. After the show, cosplayers perform and pose for all those wishing to approach their favorite character. Many of them take advantage of the event to promote their socials accounts, writing their address on whiteboards or signs placed next to them while they are immortalized in the poses studied in advance.

Obviously the event is not open only to professionals, but hundreds and hundreds of people wear their own costume. It doesn’t matter if this belongs to pop culture, anime, manga, video games or even cartoons and characters from American comics (especially Marvel, Adventure Time and Star Wars), almost 10,000 people a year turn into their own hero! Of course, the festival is free, but if you want to participate in the parade, an entry fee of around 1,500 yen is needed.

The event is also the perfect opportunity to find unique designs by Nippombashi Street Festa and exclusive goods.

photo credits: nippombashi.jp

The cultural exchange project between Japan and France and an exceptional ambassador

From 2018, year of the 160th anniversary of friendship between France and Japan, the 「Japan-France pop culture Exchange project」was promoted in order to deepen the cultural exchange between manga, animation, music and other aspects of Japanese pop culture with the France in collaboration with the「Japan Expo」.

To disseminate the event and make it even more alive, KAMIJO, the talented Japanese artist who became particularly famous in France, was chosen as the project’s ambassador.

This year the Nippombashi Street Festival will be held on March 9th and will be the perfect opportunity to immerse yourself not only in the magical world of fantasy, but also in the musical world!