TENOHA Milano is proud to present Memories from the Ordinary, the first exhibition in Milan of Johanna Tagada, French artist who lives and works between London and the Alsatian countryside.

MEMORIES FROM THE ORDINARY Johanna Tagada Hoffbeck

Author: SaiKaiAngel

Johanna Tagada Johanna Tagada

Memories from the Ordinary, curated by Giulia Giazzoli and Joel Valabrega, will be at your disposal in the pop-up spaces of TENOHA Milano. The works range from painting to drawing, and from the collage to textile design and… listen!! In the preview, Johanna Tagada will also exhibit two unpublished works from his series Gestures of Love! An appointment not to be missed.

Gestures of Love

According to the artist, life resides in moments of simplicity, of positivity, in a society that never stops to enjoy these beauties.
His work has a great recognizability: the meticulous choice of color palette carefully studied, the selection of materials and textures that often precedes the work. The soft colors, soft shapes and sustainable materials and we are talking about organic cotton fibers, recycled paper and natural colors. Johanna Tagada’s idea of ecology finds its foundation in the deep ecology of Arne Naess, Norwegian philosopher and mountaineer who first used the term ecosophy.

Johanna Tagada

Daily-Practice

Let’s take a few examples: in the Tea Vessels series, Johanna Tagada depicts objects related to tea culture in a maximum of twenty minutes, exactly the time of a cup of tea. This is an example of how everyday life can be complemented by meditation, which we carry out in all our daily gestures. The theme of memory emerges strongly in the installation Le Refuge (2016). La Refuge is a large cotton tent inside which Johanna Tagada hand embroidered sentences collected from visitors during her project Épistolaire Imaginaire (2014-2017).

Johanna Tagada

Le Refuge

We are talking about a very lively and prolific artist and she has already had a series of solo exhibitions in London, Los Angeles, Tokyo and Strasbourg, in particular:
Strasbourg – Épistolaire Imaginaire – Merci alla Galerie Jean-Francois Kaiser by
Nidi Gallery Tokyo – Take Care – きをつけて.
In 2014 Johanna founded the positive and collaborative cultural project Poetic Pastel. Her continuous research for art also resulted in publishing: in 2018 she co-founded the independent magazine “Journal du Thè” and since 2014 she has been creating “positive and participatory” cultural projects with Poetic Pastel Press. Some of her incredible publications will be on sale in the TENOHA store.

Johanna Tagada Johanna Tagada

To marry everyday life with art, to respect the artist’s feelings and to spoil visitors as always, organic teas and infusions will be offered during the exhibition in collaboration with Wilden Herbals Tea.
You cannot miss this opportunity and this unique and sensory experience!

Dettagli

Where: TENOHA MILANO – Pop-up space, Via Vigevano, 18, 20144 Milano
When: Dal 9 al 18 settembre 2020 dalle ore 15 alle 21

In collaboration with: TENOHA MILAN
Technical sponsor: Wilden Herbals Tea

Contacts:
Giulia Giazzoli giazzoligiulia@gmail.com
Joel Valabrega joel.valabrega@gmail.com