Costruire un brand su Instagram? Serve coraggio, creatività e strategia
Se volete costruire un brand su Instagram che si distingua davvero, è il momento di abbandonare le strategie tradizionali e puntare sull'innovazione. In un mondo digitale saturo di contenuti, emergere richiede coraggio, creatività e una strategia ben definita. Ecco come rendere la vostra presenza su Instagram unica e coinvolgente.
1. Definire l'essenza del vostro brand
Prima di tutto, è fondamentale capire chi siete e cosa rappresentate. Quali sono i valori del vostro brand? Qual è la vostra missione? Chi è il vostro pubblico ideale? Rispondere a queste domande vi aiuterà a costruire una strategia di comunicazione autentica e coerente. Ogni contenuto deve rispecchiare l'identità del vostro brand, rendendolo riconoscibile e memorabile.
2. Costruire un'identità visiva forte
Su Instagram l'aspetto visivo è essenziale. Definite una palette di colori, uno stile fotografico e un tone of voice che vi rappresentino. Coerenza e originalità aiuteranno il vostro brand a emergere nel feed degli utenti e a essere immediatamente riconoscibile.
3. Sperimentare con i contenuti
Non limitatevi ai classici post statici. Utilizzate tutte le funzionalità di Instagram, come Reels, Stories, Carousel e dirette, per proporre contenuti dinamici e variegati. Mini-serie, tutorial, dietro le quinte o storytelling coinvolgenti possono rendere il vostro profilo più interessante e accattivante.
4. Collaborare con le persone giuste
L’influencer marketing può ampliare la vostra portata, ma scegliete con attenzione. Collaborate con influencer e creator che siano in linea con i vostri valori e che possano rappresentare il brand in modo autentico. Le partnership genuine generano maggiore fiducia e coinvolgimento.
5. Coinvolgere la community
La vostra audience non è solo un insieme di follower, ma una community da coltivare. Stimolate l'interazione con sondaggi, domande e risposte, contest e contenuti generati dagli utenti. Più le persone si sentono parte attiva del vostro brand, più saranno propense a supportarlo e condividerlo.
6. Sfruttare il potere del passaparola
Create attesa, generate curiosità, lanciate iniziative sorprendenti. Le strategie di buzz marketing possono far parlare del vostro brand e aumentarne la notorietà in modo naturale e spontaneo.
7. Monitorare e adattare la strategia
Il mondo digitale cambia continuamente. Analizzate le performance dei vostri contenuti e adattate la strategia in base ai risultati. Essere flessibili e pronti a sperimentare vi permetterà di rimanere sempre competitivi.
Costruire un brand di successo su Instagram richiede impegno, creatività e costanza. Osate, differenziatevi e mettete sempre al centro la vostra community: il vostro pubblico vi ripagherà con fiducia e fedeltà.
E se avete bisogno di assistenza, ci siamo noi!
Dal 2016 gestiamo la Comunicazione e il Marketing di diverse aziende attraverso una strategia ponderata, a 360° con un design accattivante e uno sviluppo efficace, fino a quando le intuizioni creative e le idee innovative diventano realtà!
Japan Italy Bridge sarà sempre al vostro fianco, fornendo tutti gli strumenti necessari per raccontare la vostra realtà nel modo più efficace e coinvolgente.
I nostri servizi:
Art Direction – Creiamo un’identità visiva forte e coerente.
Content Creation – Produciamo contenuti di qualità per raccontare al meglio il vostro brand.
Digital & Influencer Marketing – Strategie digitali mirate e collaborazioni con influencer.
Social Media Management – Gestione e ottimizzazione dei canali social.
Event Creation & Management – Organizzazione di eventi esclusivi per il vostro business.
Branding – Costruzione e rafforzamento dell'immagine aziendale.
Web Design – Sviluppo di siti web moderni e funzionali.
Lucky Red Annuncia l'apertura online dello store dedicato allo Studio Ghibli
Il giorno che tutti gli appassionati di anime e cultura giapponese aspettavano è arrivato: siamo entusiasti di annunciare l'apertura del Lucky Shop, l'online store dove potrete trovare i prodotti ispirati ai film più amati distribuiti da Lucky Red! E come ciliegina sulla torta, un'intera sezione dello store sarà dedicata al magico mondo dello Studio Ghibli!
La Magia dello Studio Ghibli
Lo Studio Ghibli è una delle case di produzione cinematografiche più amate e celebrate a livello globale, fondata nel 1985 dai maestri Hayao Miyazaki e Isao Takahata. Sin dal loro primo lungometraggio, "Laputa: Castello nel cielo" (1986), hanno catturato i cuori di grandi e piccini con le loro storie incantevoli e l'animazione mozzafiato.
Cosa rende lo Studio Ghibli così speciale? In primo luogo, l'attenzione ai dettagli e l'artigianato impeccabile che caratterizzano ogni singolo fotogramma dei loro film. Film come "Il mio vicino Totoro", "La città incantata" e "Principessa Mononoke" non sono solo racconti avvincenti, ma veri e propri capolavori visivi che combinano meravigliosamente fantasia, natura e umanità.
La loro capacità di creare mondi immaginari, abitati da personaggi complessi e affascinanti, ha reso lo Studio Ghibli un fenomeno culturale a livello mondiale. Chi non ha mai sognato di volare con Totoro, di esplorare mondi incantati con Chihiro, o di combattere per la natura al fianco di Ashitaka?
L'Arrivo del Nuovo Lucky Shop Online
E ora, la notizia che tutti stavate aspettando: finalmente lo Studio Ghibli apre il suo store online ufficiale grazie a Lucky Red! Sì, avete capito bene, ora potrete portare un pezzo del magico mondo Ghibli direttamente nelle vostre case.
Sabato 15 giugno, Lucky Red ha annunciato tramite i suoi account social l'apertura del Lucky Shop. Dal 15 al 22 giugno, sarà attiva una promozione speciale: inserendo il codice LUCKY10 nell'apposito campo durante l'acquisto, riceverete il 10% di sconto su tutti i prodotti. La promozione è nominale e ogni persona potrà utilizzarla una sola volta, e non comprenderà le spese di spedizione.
Credits: luckyred.it
Un Universo di Prodotti Magici
Nel nuovo store online troverete una vasta gamma di prodotti che celebrano l'eredità e la creatività dello Studio Ghibli. Una sezione sarà interamente dedicata ai prodotti ufficiali dello Studio Ghibli, permettendovi di portare sempre con voi la magia delle storie create da Hayao Miyazaki e Isao Takahata importati direttamente dal Giappone!
Ci saranno figure collezionabili dei vostri personaggi preferiti, peluche morbidi di Totoro, accessori, articoli di cancelleria, e articoli da collezione. E per i veri appassionati, le meravigliose Steelbook con illustrazioni uniche e dettagli pregiati che trasformano ogni pezzo in un'opera d'arte.
Lo store offrirà anche edizioni speciali di DVD e Blu-ray, libri d'arte e colonne sonore che vi permetteranno di immergervi ancora di più nell'universo Ghibli. E per chi ama vestire con stile, ci sarà una selezione di abbigliamento e accessori esclusivi che vi faranno sentire parte del mondo incantato ogni giorno.
Credits: luckyred.it
Un'Esperienza di Shopping Unica
Navigare nel nuovo Lucky Shop sarà un'esperienza di per sé. Il design del sito riflette la bellezza e la semplicità tipiche dello Studio Ghibli, con sezioni dedicate a ciascun film e collezioni tematiche che renderanno facile e divertente trovare il perfetto regalo per voi stessi o per un altro fan del mondo Ghibli.
Inoltre, lo store promette di offrire spedizioni internazionali, così che nessuno venga lasciato indietro, indipendentemente da dove vi troviate nel mondo. Immaginate di ricevere un pacco che porta con sé un po' della magia e della meraviglia dello Studio Ghibli, pronto per arricchire la vostra vita quotidiana!
Credits: luckyred.it
L’apertura del Lucky Shop regalerà sicuramente un enorme sorriso “alla Totoro” a tutti i fans: il vostro prossimo pezzo di magia vi aspetta!
Buono shopping!
Your Japan: vieni in Giappone con noi
Your Japan è un progetto che nasce dalle menti di Japan Italy Bridge in collaborazione con GiraMondo Viaggi Grezzana e Bandai Namco, viaggi in Giappone unici ed esclusivi. Insieme ai nostri esperti, avrete la possibilità di vivere un’esperienza unica nella città dai mille colori: Tokyo.
Il Giappone, una terra tutta da scoprire
Il Giappone è ad oggi una delle mete più desiderate da tutti gli italiani (e non solo). Da anni Japan Italy Bridge lavora con il Sol Levante e, a poco a poco, abbiamo costruito questo progetto su misura per tutti gli appassionati e amanti della terra nipponica.
Your Japan - vieni in Giappone con noi
Your Japan è un progetto che nasce dalle menti di Japan Italy Bridge in collaborazione con Giramondo Viaggi Grezzana e Bandai Namco. Insieme ai nostri esperti, avrete la possibilità di vivere un’esperienza unica nella città dai mille colori: Tokyo.
Una delle megalopoli più grandi al mondo dove la modernità convive con il Giappone tradizionale. Una fusione quasi perfetta che ci permette di passare dalle atmosfere zen dei giardini del Palazzo Imperiale, sino ad arrivare ai vivaci quartieri di Shinjuku ed Akihabara. Ed è proprio in quest'ultima zona che si aprono gli orizzonti a tutti gli amanti di manga e anime. Non importa quanti anni abbiate, qui è il posto giusto per trovare “vecchi” videogiochi storici, o le nuovissime uscite sul mercato. Da nomi storici come Pac-man a Dragon Ball, passando per titoli storici come Ken il Guerriero, City Hunter, i Cavalieri dello Zodiaco, sino ad arrivare a titoli più recenti come Tekken.
I nostri partner
Il marchio GiraMondo Viaggi nasce nel centro storico di Verona nel 1979 con una singola agenzia di viaggi. Con il passare degli anni, il marchio cresce, convertendosi in un gruppo, con molte agenzie di viaggi, presente sul territorio nazionale ed internazionale.
Attualmente si contano un centinaio di agenzie, con marchio GiraMondo, ciascuna con il proprio negozio e location unica in Italia e all’estero.
Leader dell'industria dell'intrattenimento mondiale, BANDAI NAMCO Entertainment Europe pubblica e distribuisce videogiochi e prodotti di intrattenimento in Europa, Medio Oriente, Africa e Asia-Pacifico. La filosofia aziendale è "More Fun For Everyone".
La missione del gruppo è di portare "più divertimento per tutti" in tutto il mondo, con l'obiettivo di diventare i leader dell'innovazione nell'intrattenimento globale.
Dal loro quartier generale europeo a Lione lavorano a titoli come pac-man, soulcalibur, tekken e dark souls… oltre a nuovi progetti come little nightmares, twin mirror e the dark pictures.
I tour leader di "Your Japan"
Il nostro pacchetto è pensato per darvi tutte le attenzioni necessarie per farvi vivere un’esperienza unica ed indimenticabile. Infatti, il nostro staff italiano vi assisterà per tutta la durata del viaggio. I nostri tour leader partiranno da Malpensa con voi e vi accompagneranno per tutta la durata del soggiorno, sino al vostro rientro in Italia.
In questi 8 giorni, il nostro staff vi porterà alla scoperta della capitale giapponese, con Experience esclusive e gite fuori porta per poter ammirare anche il Momiji, periodo dell’anno in cui avviene il cambio del foliage.
Fra alberi di Ginko, templi e grattacieli, avrete l’opportunità di vivere un’esperienza indimenticabile e soprattutto all inclusive. Il nostro pacchetto è stato proprio costruito per dare la possibilità ai viaggiatori di non dover pensare a nulla se non a godere delle bellezze di questa fantastica terra. Non dovrete quindi preoccuparvi di voli, hotel o visite guidate perchè è tutto compreso nel prezzo. Inoltre, per chi prenota entro il 30 giugno, avrà anche un ulteriore sconto di 100€ per camera.
Quindi, cosa state aspettando? È arrivata l’ora di fare la valigia e partire con noi!
Contemporary Japanese artists abroad
Japan, like Italy, is a country very attached to art and many contemporary Japanese artists have exported their works abroad.
Contemporary Japanese artists abroad
Author: Sara
Museums, art fairs and expositions have allowed the Japanese contemporary art world to look outwards. At last, even great artists are going out beyond the borders of the Rising Sun. We at Japan Italy Bridge have decided to introduce you to some of the most important contemporary artists who have received worldwide acclaim. We are talking about creatives like Yayoi Kusama, Tatsuo Miyajima, Takashi Murakami, Yoshitomo Nara and Hiroshi Sugimoto. Are you ready for this trip?
Yayoi Kusama
photo credits: wsj.com
Born in Nagano in 1929, Yayoi Kusama is perhaps the best known among Japanese contemporary artists. She began to show her immense artistic talents at the age of 10. The difficult relationship with her mother and trauma that deeply affected her led Kusama to paint her experiences on the canvas. The physical environment and her personality vanished swallowed up by the space that moved at an incredible speed. She also began to draw inspiration from Georgia O'Keeffe and wrote a letter to her. The artist replied and Kusama moved to New York where he began making monochrome paintings that immediately attracted attention.
The early 1960s were certainly not easy for a woman, especially a Japanese woman, and being able to exhibit in galleries was a difficult undertaking. However, she did succeed and became increasingly well known in the field of conceptual art. Her works include attributes of feminism, minimalism, surrealism, surrealism, art brut, pop art and abstract expressionism, all united by the polka dot technique.
Back in Japan, the artist was able to enjoy the success she deserved. Her works were exhibited at the Museum of Modern Art in New York, the Tate Modern in London and the National Museum of Modern Art in Tokyo. Between 1994 and 2012, Kusama collaborated with the musician Peter Gabriel and especially with Marc Jacobs, artistic director of Louis Vuitton. Kusama now lives in the Seiwa Psychiatric Hospital in Japan by personal choice and continues to paint daily in his studio in Shinjuku.
Tatsuo Miyajima
photo credits: smh.com.au
Born in Tokyo in 1957, Tatsuo Miyajima graduated from the oil painting course at the Fine Arts Department of Tokyo National University of Fine Arts and Music. He began experimenting with performance art before moving on to light-based installations.
Miyajima stated that the desire to create more lasting work, in contrast to the necessarily ephemeral nature of his performance and actions, motivated him to start working on sculptures and installations. Using contemporary materials such as electrical circuits, video and computers, Miyajima's highly technological work focused on the use of digital light-emitting diode (LED) counters. These numbers, flashing in continuous and repetitive cycles from 1 to 9, represent the journey from life to death, whose purpose is symbolised by the "0", a number that never appears in her work.
Miyajima has had solo exhibitions at the Ullens Center for Contemporary Art in Beijing, the Miyanomori Art Museum in Hokkaido, and the San Francisco Museum of Modern Art. She has also taken part in the Venice Biennale and numerous group exhibitions, from the Museum of Contemporary Art in Sydney to the Hiroshima City Museum of Contemporary Art. Since 2006 Miyajima has been Vice President of the Tohoku University of Art and Design.
Takashi Murakami
photo credits: crfashionbook.com
Born in Tokyo in 1962, Takashi Murakami began his studies of traditional Japanese painting at Tokyo Geijutsu Daigaku. However, his aspiration was to become a great mangaka. After graduating with a degree in traditional Nihon-ga painting, he won a MoMA PS1 scholarship. He moved to New York enriching his influences with the works of Andy Warhol and drawing inspiration from the production philosophies of film companies such as Disney, LucasFilm and Hayao Miyazaki's Ghibli Studio.
Among the various solo exhibitions, there is one that will mark the birth of a new Japanese art movement: "Superflat". This was the title of the exhibition at MOCA in Los Angeles which became the artist's programmatic and aesthetic manifesto systematically promoting the value of Japanese art independent of Western influences. An art capable of expressing the cultural reality of the new Japan. Superflat in fact mixes otaku elements with Kabuki and jōruri elements, fused and flattened into images with smooth surfaces and brilliant colours in which the aesthetic themes are amplified and exalted.
Murakami collaborated with Marc Jacobs and created the limited-edition Cherry Blossom bag for Louis Vuitton, designing for the occasion a kawaii pattern with the monogram of the fashion company.
Thanks to his aesthetic and entrepreneurial approach to art, Murakami has fully entered the international elite art scene, selling through third party companies, objects destined for the mass market, inventing and promoting the Kaikai Kiki and GEISAI brands.
Yoshitomo Nara
photo credits: scmp.com
Born in Hirosaki in 1959, Yoshitomo Nara studied at the Prefectural University of Fine Arts and Music in Aichi and at the Kunstakademie in Düsseldorf.
Nara is known for his paintings whose subjects are deceptively simple. We find children and animals in pastel colours with cartoon-like features with little or no background that appear both sweet and sinister. They also sometimes wield weapons such as knives and saws and their looks are accusatory. His art is a metaphor that accuses people of attacking the innocence of childhood.
Nara's objective perversions are rooted in Japanese popular culture, but these influences are mixed with those of Eastern and Western society. Her paintings, sculptures, installations and engravings explore the themes of isolation, rebellion, spirituality and religion.
Hiroshi Sugimoto
photo credits: artslife.com
Born in 1948 in Tokyo, Hiroshi Sugimoto, after obtaining his Bachelor of Arts degree, moved to Los Angeles to study photography. These studies led him, in the 1970s, to establish himself as one of the most famous contemporary photographers.
His work deals with history and temporal existence, investigating themes such as time, empiricism and metaphysics. Sugimoto has received numerous grants and his works are exhibited in the collections of the Tate Gallery, the Museum of Contemporary Art, Chicago, the Metropolitan Museum in New York and the Guggenheim in New York.
Like many contemporary artists, Sugimoto has collaborated with fashion, this time with the French company Hermès. Sugimoto's colour photos for Hermes' foulards were exhibited in June 2012 at the Museum of Cultures in Basel. During the 2014 Venice Biennale, Sugimoto unveiled his "Glass Tea House Mondiran" at Le Stanze del Vetro on the island of San Giorgio Maggiore.
The art world is full of facets given by continuous inspirations, by the search for the ego, by the need to express profound concepts without the use of words. Which of the contemporary Japanese artists have impressed you the most? Let us know in the comments!
Untranslatable words: Mono No Aware, Shakkei, Hikikomori, Omotenashi, Betsubara
It happened to everyone at least once to surf the internet and find articles about "untranslatable words". In fact, we often discover that every nation has special words with a certain meaning without any correspondence in its own language. Today we at Japan Italy Bridge want to try to summarize those special, unique and sometimes magical words that enclose an entire world.
Untranslatable words: Mono No Aware, Shakkei, Hikikomori, Omotenashi, Betsubara
Author: Sara
photo credits: Unsplash
Untranslatable words: Mono No Aware
The first on the list of our untranslatable words is 物の哀れ, "mono no aware". An aesthetic concept that expresses strong emotional participation in the beauty of nature and human life with a consequent nostalgic feeling linked to its incessant change. So literally we could translate it as "the pathos of things" or "the beauty of the ephemeral".
Mono no Aware finds its roots in the Heian period, but it spread only in the Edo period when the scholar Motoori Norinaga made a careful analysis and criticism of Murasaki Shikibu's "The Tale of Genji" defining it as a perfect example of "mono no aware", the perfect essence of Japanese culture. From this moment on, the creative path of many Japanese artists has had as its pivot this strange and complex concept. In fact, we find extremely sentimental the "transience" of things to take over, both in literary as well as cinematographic works. This leaves that feeling of "lack" for an ending that neither the reader nor the spectator is satisfied with. A sweet sadness and awareness that everything is destined to die slowly (and for this reason it must be loved deeply).
Shakkei
photo credits: wikipedia.org
The second expression we want to analyze is 借景, "shakkei". This time it is a particular technique literally defined as "landscape on loan", i.e. incorporating external elements of the landscape into the composition of a garden, the perfect fusion of the available elements already present with the surrounding aesthetics.
We could say that the whole of Japan refers to the concept of "Shakkei". Everything seems to be exactly in the right place in a harmonious and not shamelessly calculated and studied way. A sort of exaltation of nature as if even skyscrapers were an integral and perfect part of the whole landscape. In reality, however, this expression refers purely to the gardens of East Asia, which gives them the charm we know well. The principles of "borrowed landscape" have their roots in the Sakuteiteki (ancient Japanese gardening treatise), which developed further and further until it reached its maximum popularity during the Meiji and Taisho periods.
Hikikomori
photo credits: emefka.sk
The third word is perhaps among the best known and most "dangerous". We are talking about 引き籠もり, Hikikomori. Today it is a sad social phenomenon that can have extreme consequences and goes beyond mere "isolation". There are people who decide to voluntarily withdraw from social life, seeking extreme levels of loneliness by assuming a deleterious lifestyle both physically and psychologically. Night and day are reversed, direct relationships are often replaced by virtual ones or, in even more extreme cases, none at all. The hikikomori wanders around his room, devoid of any stimuli and this, as is intuitable, are characteristics that distinguish depressed subjects with obsessive-compulsive attitudes.
The first to give a name to this particular phenomenon was the psychiatrist Tamaki Saitō when he observed that the number of those who presented this deep lethargy towards life increased and the characteristics were always the same. Therefore, we can define Hikikomori as a syndrome rather than a word in itself.
Untranslatable words: Omotenashi
photo credits: livingnomads.com
The fourth on the list is お持て成し, "omotenashi". It is really difficult to find an equivalent that can even give an idea of this wonderful concept. We could use the word "hospitality", but it is almost reductive. This word expresses one of the most complex and profound aspects of Japanese culture. Omotenashi is the will to be attentive and take care of others. It also means to give importance to details, to be aware of one's own actions, to have the sensibility to seek harmony and to make others feel good. It was the Buddhist monk Sen no Rikyū who established the principles and good rules of conduct during the famous tea ceremony, an expression of the utmost care towards the guest.
There fore, Omotenashi is a reflection of Japan, the basis on which the behavioural etiquette of the entire country is rooted. Even if it is not said that this sense of "hospitality" is always encountered (the whole world is a country: there are also very unfriendly Japanese!), but you can easily perceive it when you experience it.
Betsubara
photo credits: lickthatspoon.blogspot.com
The last term we will address today is べつばら, "betsubara". It's a word that can make you smile and literally means "separate stomach." This is where all dessert goes when you say you can't eat another bite, but you eat it anyway. It's a bit like when you say, "there's always room for dessert" even though you already feel totally full. Obviously it can be understood for any food you have a weakness for: it can be ramen, sushi, pizza. So everyone has a different "betsubara"! Which one is yours?
Nikken Cutlery makes you feel like real samurai
Nikken Cutlery not only decided to explain to you how Oda Nobunaga and the greatest Samurai cut the tags from their clothes, but they also created the way to make you do the same nowadays!
Nikken Cutlery makes you feel like real samurai
Autore: SaiKaiAngel | Fonte: Soranews24.com
In ancient times, the Samurai never left the house without their sword, because they didn't know when they should defend themselves. Nowadays, luckily it's less likely to meet enemies or brigands on the street (hopefully!), but still, the need of having to cut something or open a snack could happen. How nice would it be to be able to open a snack with this set of mini scissors in the shape of the real and historic katana? Enjoy the samurai spirit into everyday life!
If you look carefully, you can also notice the famous hamon on the metal of these cutters in the shape of a katana, do you know what it is? The hamon (刃 文) is the line of tempering that characterizes the katana obtained through differentiated tempering.
A particular type of "differentiated" hardening between the back and the wire produces a slightly different colour line on the cutting edge, called hamon (刃 文). The shape of the hamon is an identifying sign of the age of the blade and of the author. In fact, the real katana connoisseur, looks at the hamon immediately. Obviously, Nikken Cutlery has also remained faithful to this for these special cutters.
Nikken Cutlery, which is based in the city of Seki in the prefecture of Gifu, offers three models:
- First model: based on the Heshikiri Hasebe, the famous sword of the warlord Oda Nobunaga.
- Second model: Izumi no Kami Kanesada from Hijikata Toshizo, deputy commander of the 19th century Shinsengumi group.
- Third model: it comes from Shinsengumi, in the form of Yamato no Kamiyasusada, the sword of Okita Soji, a member of Shinsengumi.
And there’s more! The mini katana is equipped with a mini katanabukuro (the cloth container), with the blue and white Shinsengumi motif for the swords of Hijikata and Okita, or purple for the Nobunaga katanas.
And again! Nikken Cutlery has decided to make you a Samurai also in the office. It’s true, their skills have also expanded in the creation of office tools and we are talking about surprising katana-shaped letter openers with the possibility of personalized engravings. So you want to open the letters like a real samurai? Not a problem thanks to Nikken Cutlery!
Also here you can choose among three varieties of katana letter openers. Each of them is equipped with support, so you can show your warrior spirit to everyone and with pride!
- First model: "Iron Cloud". Its handle is black and gold, and its sheath seems coated with lacquer since it is a glossy black with golden sparkles.
- Second model: "Scarlet Gold Cloud", with an elegant black and red hilt and a red sheath with splashes of gold.
- Third model: "Black Grains of Rock", which has a purple and black hilt and a black sheath with a rough texture that appears to have been roughly carved from lava rock.
All sheaths are hand-painted by craftsmen, so each of them will be unique, as the blades are always created by Seki craftsmen. Each blade will have a very tapered edge but don't worry, they are specially designed not to cut human skin. It is not a real weapon, be quiet warriors! In addition, the blade is carefully hardened with a heat treatment that uses traditional blacksmith techniques and makes them resistant.
In case you are interested in the very personal engraving, these are made on the blade near the hilt and they can be names, messages, given all within eight kanji, hiragana and katakana characters or 15 Roman letters and numbers including spaces.
Don’t miss the opportunity to dress your day with Japanese tradition, rely on Nikken Cutlery!
For more information on these products: Nikken Cutlery official site | Twitter
The Animal Crossing Phenomenon
As we already know, Japan is a land of trends that come and go, but the recent Animal Crossing phenomenon has involved the whole world, and we're not just talking about the gaming one.
Animal Crossing, Nintendo's worldwide phenomenon
written by: Sara
When it comes to writing about video games in our blog, I'm always strongly questioning whether or not to do so because there are myriad titles from the Rising Sun worthy of note! This time, however, we couldn't help but wonder: the video game in question has really won everyone over, especially during the quarantine period with its simplicity, its "chill" mood and its bright colors. Yes, I'm talking about Animal Crossing!
photo credits: gamereactor.it
The various versions
The Japanese title どうぶつの森 (Doubutsu no Mori) literally means "Animal Forest" and was developed for Nintendo by game designer Hisashi Nogami back in 2001 and quickly became one of the most popular video games ever. At its first release, in fact, there were several editions such as Animal Crossing: Wild World, Animal Crossing: Let's Go to the City, Animal Crossing: New Leaf and the very recent Animal Crossing: New Horizons; in addition to cute spin-offs such as Animal Crossing: Happy Home Designer and Animal Crossing Pocket Camp, the latter available for Android and iOS.
photo credits: pinimg.com
Simulator of life, this game catapults us into a world inhabited by curious anthropomorphic animals with which you can interact. There is no real goal, the strength of the series is to customize your village, collect objects, explore and... relax. In addition, the time flows exactly like that of our reality. The day and night, the seasons, the festivities, alternate following the rhythms of our daily life.
The latest edition of the game, New Horizons, is set in a deserted island, totally customizable thanks to the Terra Forming feature that allows you to let your imagination run wild and recreate environments of the most varied inspiration.
photo credits: twitter.com/ryuryu_12mj
Once you have created your own style, furnished the furniture, invited friends to visit the island etc etc etc what is left to do? Some might say that playability runs out, but it doesn't. In fact, events and updates make New Horizons an endless and fascinating video game where you can celebrate weddings, birthdays and ceremonies of various kinds. Create a party with friends, celebrate holidays such as Christmas, Easter, Tanabata, participate in festivals of various kinds, competitions and surprise events! Once again, Japan has given us something unique. A game to play when the world around us is stifling and hectic or simply when we want to escape, but we can't do it physically.
photo credits: twitter.com/opeope1006
All titles in the series are available on the official NINTENDO website.
TENOHA &| TASTE: it's Tanabata time
We can come back to love each other in compliance with the rules with the TANABATA aperitivo at TENOHA Milano! Summer has already begun and what better way to start again than by celebrating the Japanese Star Festival? As always, TENOHA makes your journey to Japan lighter and it always makes you feel part of the Rising Sun, thanks to its events and its food prepared especially for you by true Japanese chefs. By popular demand, the special TANABATA aperitivo is back again this year!
E' tempo di Tanabata da TENOHA Milano
Autore: SaiKaiAngel
Are you feeling more Vega or Altair? We know that you want to dream and cross the Milky Way to meet your loved one, but also to write your desire to see it come true. Here at TENOHA Milan you can do it! Write your wishes on the Tanzaku (those wonderful colored sheets of paper fluttering attached to the bamboo branches) and then see it dance in the wind among the leaves of the bamboo tree.
Because Tanabata (七夕 "seventh night") is the feast of the stars in love, a romantic feast that if TENOHA Milan weren't there you could only celebrate in Japan. But luckily, TENOHA Milan exists and it is that corner of Japan that you have always wanted. Live a romantic story, special days, feel Vega or Altair and come here to TENOHA Milan!
Ok the romance, but do we want to talk about what you can taste during TANABATA?
TENOHA Milan prepared for you 1 Drink + Aperitif box + Takoyaki (Japanese octopus meatballs) complete with show cooking + Kakigori (Japanese granita) All accompanied by Asahi Beer 20 ml.
Information
Where: TENOHA MILANO Via Vigevano, 18, 20144 Milano
When: From July 7th to 12th from 18.00 to 20.30
Cost: 12€
Event powered by Asahi Super Dry
Reservation is preferable, here you can find the phone number and email to reserve your seats: (+39) 02 8088 9868 | taste@tenoha.it
For more information: https://www.tenoha.it/events/aperitivo-tanabata/