The power of social media: TikTok and the Japanese pop star

We continue with our Business Focus column and today we are discussing the TikTok and Miki Matsubara case. Do you already know what we are talking about? We've said many times before how social media is a powerhouse for businesses and individuals alike, and in this year's pandemic we've had confirmation of that. Even those who did not believe in the digital revolution have now had to change…

The Animal Crossing Phenomenon

As we already know, Japan is a land of trends that come and go, but the recent Animal Crossing phenomenon has involved the whole world, and we're not just talking about the gaming one. Animal Crossing, Nintendo's worldwide phenomenon written by: Sara When it comes to writing about video games in our blog, I'm always strongly questioning whether or not to do so because there are myriad titles…